This is one of the things we are trying to solve with VapeMentors: How do we give shop owners the tools they need to get advocacy at the forefront of their customer's minds?
Being that we live in an attention economy, the key is to break it down into "why does this matter to me right now". I have NO idea how to do that, but perhaps this "Neo"-Liberal meme will help. IDK. Maybe share this with your customers?