Product selection is key, but keeping up with demand is difficult. While there is no perfect solution to keep everything stocked while also pleasing all your customers, there are some guidelines you can follow.
- Split your customers into groups
There are three main groups of customers at any vape shop: Beginners, Intermediate, and Advanced (I know, nothing ground-breaking here)
- Each customer group has different needs. Beginners want an easy experience. Intermediate users want to explore vaping a little deeper. Advanced users what huge clouds.
- Buy for each customer group. Beginner setups are cheap and have a low retail price point. Intermediate are slightly more expensive (around $100 or less) and have more features. Advanced units are basically $100+.
Blake Brown from GuideToVaping.com wrote a great article for our blog about keeping your vape shop stocked up to please all these customer groups. Here it is for your reference.
What are your thoughts on keeping your vape shop stocked up?