Let’s use this space to explore the rational behind the big bottle race to the bottom.
can anyone tell me why they think selling 120ml - 180ml of Eliquid for $6 is healthy for us makers and the industry as a whole??
I understand value products, I also understand quality; furthurmore I understand a great deal, but where is the line? Is there one?
Should we produce juice for near free to be competitive in the face of such huge industry challenges ahead?
No Disrespect to those doing your thing, I know many of you personally and many of us have had at length discussions about this at many tradeshows around the country.
So let’s not mention names…
But let’s be honest and real for a second, With so many expenses… lab tests, FDA consults, Legal bills, clean rooms, upkeep, payroll, marketing, cost for goods sold, accountants, liability insurance ect… is this really a healthy way to compete?
Wouldn’t a stable market with good revenue / margins help us all?
Is the 120ml - 180ml for $6 the Future of this industry or is it already undoing it at the seams?