Oregon law defines packaged in a manner attractive to minors as:
any package or label (outer or inner) that depicts cartoons, celebrities, fictitious characters, depicts people using the product, depicts food or beverage, resembles any product typically marketed to a minor or resembles any shape of any animal, commercially recognizable toy or candy.
Further defines cartoon as any drawing or other depiction of an object, person, animal or creature or similar caricature that uses exaggerated features, attribution of human characteristics to animals, plants or other objects or use of anthropomorphic technique or attribution of unnatural or extra-human abilities such as impervious to pain or injury, x-ray vision, tunneling at high speeds or transformation.
So basically words and colors are generally allowed. Multnomah County is enforcing it, I am unsure of all other counties but it is the law statewide. We are on the other side of the state but started following to rule as soon as we learned about it.
We have stayed away from cartoon labels in general but it is difficult finding brands that do not have pictures of food or beverage.
To add insult to injury, we have removed out our noncompliant brands and are replacing them with compliant ones but the local head shop is picking up the brands we have stopped carrying with no regard for the rules.
I have a picture of brochure Multnomah county is circulating but do not see an attach option.
