We got this question last year at the Vape Shop Master Summit.
What do you do if you have a seasonal crowd? How can you survive the dips in a cyclical market?
We have a few tips for dealing with seasonal dips:
Don’t let your customer’s information slip away!
You should never be selling to anyone whom you do not have contact info for, especially in a cyclical market. You’ll want to collect email addresses and phone numbers for everyone and constantly be reaching out to your customers.
Survey them to find out when they are coming back.
Never fly blind. Don’t assume you know when and how many will be coming back. What if they are a senior and this is their last year? You’ll know you will have less customers when they graduate. You should know what year they are in so you can plan ahead.
Have an ecommerce option
This is quite a lot to build, but it could be a great summer project for you. If they are truly loyal you want to give them a way to buy online. That way when they go home you can still market to them and capture orders (using the information you captured in step 1 BTW!)
What tips do other vape shop owners have to survive seasonal dips?